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Tourism has been more rapidly growing sector in the world of business with widespread economic benefits to the
community, increased employment, infrastructure and superstructure improvement, economic diversification and
environment preservation in countries and regions. Tourism destination management may be defined as a process of
meeting objectives, using human, material, natural and information resources, and involving activities connected with
planning, organization, motivation and control (Goranczewski & Puciato, 2010). Major cities, countries and regions have been
struggling to resolve challenges and meet new expectations emerging in the world of tourism market aiming at rising
visitation to and inside the tourism areas. Countries are trying to modernizing cooperative and more successful strategies
that can foster growth of the industry and meet the requirements.
Zanzibar which is holding tourism potential and best tourist destination in eastern part of Africa is a semi-autonomous
polity amongst the two east African sovereign states of Tanganyika and Zanzibar united (merged) in 1964 to form one
country known as United Republic of Tanzania. It consists of two major islands including Pemba and Unguja. Zanzibar or
Zanzibar Islands is blessed by nature with all world resources and attractions that the tourists usually look for like tropical
beaches, palm trees, natural forest reserves, historical and cultural sites, fascinating and cheap markets for spices and
handicrafts, historical stone town and adoring coastal sites (Makame and Boon, 2008). Zanzibar has become a favourite
destination for the tourists coming from different countries and regions of the world due to which the tourism sector has
evolved as top income generating sector for the economy of Zanzibar (Archabald and Naughton 2001)
The tourism sector of Zanzibar was not developed enough to meet the requirements of the tourists till 1980s however,
the government of Zanzibar realized the importance of tourism sector as a source of generating foreign exchange due to
which there is great emphasize being given to the development of this sector.
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